Search Engine Optimization and the Three-way Benefit

Who benefits from using Search Engine Optimization (SEO)?

Everyone.

Let me explain.

It can be easy for business owners to look at SEO as an attractive means of improving their position with search engines. This can be a great long-term strategy that really works well for online business, but the benefits don't stop there.

Your diligence in SEO also benefits the search engines. That's right. The search engines place a lot of stock in the best websites available. They want consumers relying on search engine results.

If you are not diligent in SEO techniques you run the risk of placing the search engines at a disadvantage by passing on higher rankings to sites that may be inferior to yours.

When you concentrate on learning the skills of SEO you are also improving your position with customers who can benefit from your site. When you focus on SEO you are fine tuning your site to assist the consumer in locating the best content, products and services related to their original search query.

Some may think that SEO provides an unfair advantage, but the truth is it actually provides the best direction signs allowing consumers to find what they are looking for.

Look at virtually any large retailer. They will place strategic signs around their store to allow customers the best chance of finding the products they are looking for. They delineate the store into aisle numbers that allow customers to make return visits in comfort knowing they can find what they need every time they visit.

This is the thinking behind SEO. It becomes a store map and directory all in one. Customers can easily find you and the attention to detail can help consumers locate exactly what they need.

Search Engine Optimization shouldn't be thought of simply in terms of a novel approach to advertising - it is by far the least expensive way to develop ecommerce. Even if the personal motive for SEO is selfish the result is a three-way benefit that goes beyond your personal motivation.

You should know that the role of SEO is dependent on fresh content. The growth of your site will be assisted by new articles that adhere to your SEO strategies. This content is what consumers look for in sites they plan to visit more than once.

Let's face it, if your website looks like a billboard it is entirely likely you won't find people intentionally surfing the information superhighway to rediscover your billboard. They want to know more and they will place more trust in sites that provide that 'something extra' even if the consumer has no immediate intention of buying.

SEO is not some magical formula that automatically places your site at the top of the pack; it is simply the best way to gain an ally in companies that can help you the most in driving consumers to your site.

Search engines want you to succeed, but they can't force you to learn the skills. They can simply make it advantageous for you to do so.

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The SEO Content Controversy

One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases.

Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.

Some webmasters are strong proponents of non-content SEO strategies. These technical experts rely very heavily on meta-title and other html or code-based SEO strategies for sites that are less content oriented.

Purists on both sides of the argument will say their approach is far superior to the other.

For the content sites they can judge their success through keyword strategies that are observable in long-term site rankings.

For the non-content sites they can observe keywords or phrases being used to determine site rankings from a more technical source in behind-the-scenes code.

So, which is the better approach?

Both.

This really is a matter of being able to have your cake and eat it too. You can maximize SEO strategies in the coding on your site while infusing your website with knowledge based original content.

The combination of these two strategies can work with greater efficiency than either strategy alone.

If you are ill equipped to manage coding then you should work tirelessly to incorporate knowledge based articles into your website.

The standard negative reply to this concept is when a business is primarily selling a product or service and do not feel original content really works with their online store.

If, for instance, your business sells blocks of gourmet cheese you could incorporate original articles on the various cheese offerings, their taste and texture and the history behind each cheese type. You could incorporate articles that provide recipes that include the cheese types you provide.

Hopefully you get the idea, by adding knowledge-based articles you can assist your site ranking, help your customer and minimize the need for coded SEO strategies until you learn how best to implement the non-content SEO.

There will always be a battle as to which SEO strategy is best, but I will go so far as to say the best strategy will be the one that includes both concepts to the best of the web owner's capabilities.

While some want to make the issue an either/or decision it is really a both/and solution.

However you optimize your site, work to the best of your ability to implement strategies that work for you long-term.

Too many strategies are short-term props that help you very little in the grand scheme of the life of your website.

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